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"Making content for the algorithm ... that's the fun with TikTok!"

Singer-songwriter Lewis Capaldi has posted a TikTok video that captures the fun – and frustration – of trying to create content that people will see on the social platform.

If you haven't seen it, the TikTok is simply him singing "Making content for the algorithm. Making content for the algorithm. I don't know if anyone will see this – that's the fun with TikTok!"

It's got none of the production values of his number 1 song Forget Me, but it's had 1.7 million views and Meghan Trainor is among those who have duetted the video on their own TikTok channel.

More than 900 content creators have now used the sound in their own videos including this video by toy brand The Entertainer.

TikTok's algorithm is like no other social platform's. It's very difficult to predict how you can get your content in front of others ... even if you've got 4 million followers like Capaldi!

As @alusammusic says in his TikTok, "Gotta love when @Lewis Capaldi, one of the kings of TikTok, perfectly describes how little we truly know about how to get views!!"

TikTok is more of an entertainment platform than a social media platform: the more TikToks you watch, the more the algorithm will be skewed to recommend similar content on your FYP ("For You Page").

Because so much of the content on TikTok is delivered as personalised recommendations, it's impossible for any one person to get an overview of what's really trending on TikTok. You'd need a team of people monitoring TikTok around the clock ... or you Buzz!

Buzz is a new service from Shooglebox that surfaces some of the trends and popular content bubbling up on TikTok and other social media platforms. Perfect for marketing and PR teams and anyone that needs to stay on top of the biggest talking points, or for content creators to use as a start point for their own creative ideas. Find out more about Buzz on


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