Mornin' Girl and the Snapchat filter characters taking TikTok by storm

Posted on 28th August 2025

British TikTok creator Nina Humphrey is building a huge audience of devoted fans for a cast of comedy characters based on Snapchat filters – including "Mornin' Girl" Danielle.

She first introduced the characters in a series of funny TikToks with titles like "How I think different Snapchat filters would greet you on a walk."

This TikTok imagining how the characters would receive a pizza order – and Danielle checking she's got a strawberries and cream calzone – is her biggest with more than 40 million views.

The characters are proving so popular Nina's started to give them their own back stories in introduction videos. Here's the intro video from Danielle, the character who's gone viral in her own right with her catchphrase Mornin':

You can see more of the character's intro videos in this stack:

The comments across the TikToks show how invested her fans already are in the series:

• "I’ve stumbled upon this universe and I’m refusing to leave"

• "This is my new obsession"

• "MY SHOW IS ON"

• "I love the fact I believe that these all are real people 😭"

• "This has to be TikTok account of the year"

It's the latest example of the way TikTok has become the place where lots of comedy fans discover favourite new characters and catchphrases that used to be born out of broadcast TV sketch shows and sitcoms.

One fan says that "Nina and Ashby are my current it girls", referring to another overnight TikTok star, Ashby Florence, who's also grown a huge following for her comedy videos and livestreams in just the last few weeks.

Mornin' Girl

Nina's most popular character so far is Mornin' Girl Danielle, who's 26, from Basildon, and work in events and marketing. Nina uses the Doll Face filter on Snapchat for the character.

Fans are hailing Danielle as TikTok's newest "diva" and saying they can't stop going repeating her Mornin' catchphrase.

TikTokers are applying the Doll Face filter to themselves and doing funny impressions of her like this one where comments joke about a "literal filter having a fanbase".

Brands including Mini, Greggs, The Body Shop and Joe & The Juice have been quick to jump on the popularity of the Mornin' Girl and post their own TikToks using the filter.

"What is going on?!"

FoodToker Connie Pope surprised her regular audience by transforming herself into the Mornin' Girl and making Danielle's signature strawberries and cream calzone order.

It's very different to Connie's usual content – so the comments are a mix of followers who are totally confused and others who know all about Mornin' Girl:

• "I feel left out what is going on"

• "What is going on?! 😭😭😭😭"

• "Is Danielle an actual person or just the filter. I'm so confused. Help"

• This is such a niche crossover I didn’t know I needed"

• "This is the best video I’ve ever seen"

• "Oh my god... this has made my MORNIN 💜"

It's a demonstration of the big difference between the way broadcast TV in the past created comedy stars and catchphrases that became known universally – and today's fragmented media where characters like Mornin' Girl can be recognised by millions overnight but remain a mystery to most.

The excitement around the comedy gold being created on TikTok by new discoveries like Nina Humphrey and Ashby Florence is also in stark contrast to the current commentary around comedian Peter Kay's Better Late Than Never tour where fans are reported to be walking out "bored" by recycled material.