Wicked mania takes over TikTok with more than a million posts

Social media has turned pink and green with all the excitement around the new Wicked film.

Brands quick to make their own versions of Spotify Wrapped 2024

Brands and organisations have been quick off the mark with their own modified versions of Spotify Wrapped.

Get inspiration from the biggest Halloween TikTok trends of 2024

Halloween inspiration from TikTok – whether you're looking for last-minute ideas for Halloween 2024 or forward planning for Halloween 2025.

Gen Z marketing scripts TikTok trend – "The best advertising I've ever seen"

Brands, businesses and organisations are going viral on TikTok with a new trend that leans into Gen Z slang.

"I'm Mark ... and I'm Spencer": Latest M&S campaign sparks reactive social media challenge for other brands

The new M&S campaign with Mark Wright and Spencer Matthews has sparked a challenge for other brands to find people who share their names.

Galvanised steel and aura points help Labour cut through in the first TikTok election

If political parties want to cut through on TikTok they need to create entertaining content that taps in to genuine trends and topics.

OpenAI's new text to video generator Sora sparks excitement on social media

There's a big buzz among technology accounts and vloggers on social media following the announcement of AI video software Sora.

TikTok creators find workarounds after Universal pulls music tracks

TikTokers are coming up with creative ways of replacing muted pop songs on their videos after licensing row between TikTok and Universal.

The biggest TikTok trends of 2023

TikTok have released their Year on TikTok 2023 report covering the biggest creators, trends and individual videos over the last year.

Christmas 2023 food and drink trends on TikTok

Food brands have been using Buzz from Shooglebox to track the biggest food and drink trends on TikTok this Christmas.

Shooglebox blog