Brands tap in to the overnight social media fame of the Ibiza Final Boss

Posted on 8th August 2025

Partying Brit Jack Kay has become an overnight social media superstar after being dubbed the "Ibiza Final Boss" – and is being inundated with messages from brands and other businesses keen to tap in to his celebrity status.

Jack's look – and his signature bowl haircut – instantly became a huge talking point on social media when this video of him dancing at a beach club pool party went viral on TikTok earlier this week.

Within 24 hours Jack, from Newcastle, revealed himself as the Ibiza Final Boss and created accounts on TikTok, Instagram and X, as well as posing for photos and videos with Ibiza partygoers who recognised him.

Social media was soon awash with memes of the Ibiza Final Boss and people started copying his unique look.

Less than four days after going viral, Jack revealed on Instagram that he'd signed up with celeb talent agency Neon Management and – after an overnight trip back to Newcastle to get the famous bowl cut tidied up by his barber – he posted photos, including the one below, showing him and a group of friends heading back to Ibiza on a private jet for a celebrity tour.

One of the first comments on his Instagram post was from Pasquale Rotella, CEO of music event promoter Insomniac, saying: "Fresh trim, private jet … final boss man ready to take on every rave worldwide! 🔥"

Brands posting Ibiza Final Boss memes

Lots of social media savvy brands – including Currys, Greggs and Home Bargains – were quick to join in the meme fun when they saw Jack was embracing his newfound fame and he appeared unphased by all the jokes about his "short back and Battle of Hastings" haircut.

Currys was one of the first to jump in – with a mock-up of Henry the Hoover as "the real Ibiza final boss", complete with iconic helmet hair, big shades, gold chain and trimmed beard.

Greggs posted a "Gingerbread Man final boss" – and Home Bargains added the Ibiza Final Boss's face and gold chain onto one of the big policeman cutouts they're known for having at their store entrances. One customer in the comments joked: "If this isn't at the front of my local Home Bargains the next time I go, I won't be back."

Halfords introduced "The Ibiza Helmet" – for "When the beats drop, but safety comes first".

On The Beach Holidays posted a "Face the Final Boss" digital billboard with an eye-catching beach parasol. Comments praised the "genius" marketing and joked "The guy needs to trademark his likeness!"

And easyJet Holidays posted this mock ad on Facebook showing how they could help you "love life like a boss 🕶️" – while on TikTok they shared an Ibiza Final Boss fancy dress "starter kit". Lots of people are saying "Halloween 2025 is sorted".

Have a look through this read-only Shooglebox to see other examples from brands – as well as all the different ways creators have been reacting.

It's one of those communal internet sensations that's started with a video on TikTok and quickly spread right across social media as people have picked up and built on what others are doing and saying. Jack Kay himself spotted this Lego set version of the Ibiza Final Boss and used the Lego head as his profile pic on Instagram.

Buzz from Shooglebox

The Ibiza Final Boss is just one of the many social media trends and cultural talking points quickly spotted, illustrated and explained by our Buzz service for brands and others who need to be ahead of the curve on the things different audiences and communities are seeing, doing and getting excited about.