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"Transcending the game" – the new Drake sound and catchphrase that's trending on TikTok
TikTok has a new catchphrase for talking about things you love: "Transcending the game".


Shoppers on social media give their verdict on McVitie's new Jaffa Cake Digestives
Thousands of people on social media are talking about the launch of McVitie's new Jaffa Cake Digestives.


Launch of the Greggs Chicken Roll – what are people saying on social media?
Hundreds of people on TikTok and social media have been posting taste tests of the new Greggs Chicken Roll.


My top 5 horror movies – the TikTok trend that has people and brands sharing their real-life horror stories
Hundreds of people on TikTok are framing their real-life struggles and dislikes as personal horror stories.


Launch of the McGriddle in the UK – the McDonald's breakfast sandwich divides opinion on social media
McDonald's have brought the American breakfast favourite the McGriddle to the UK – and reaction to the launch on social media shows opinion is sharply divided.


The viral Mini Egg crunch cake everyone's talking about on TikTok and social media
The Mini Egg crunch cake is the latest viral dessert to blow up on TikTok and quickly spread to Instagram, Facebook and other social media.


The TikTok viral pickle dip – how an American party snack became a global food trend
The latest viral food trend to take off on TikTok is a cream cheese and yoghurt dip loaded with finely chopped dill pickles.


Dishevelled happiness - TikToker's funny parody life vlogs
Performer Callum Younger is going viral for the distinctive style of his funny videos parodying day-to-day life commentary posts on social media.


"The worst thing she can say is no" trend capturing TikTok catchphrases
TikTok trend with people quoting all different kinds of internet memes and pop culture moments.


TikToker's viral jingle for Dr Pepper is turned into primetime TV advert
TikTokers are celebrating after content creator Romeo Bingham’s catchy idea for a Dr Pepper theme song was picked up by the brand and turned into a primetime TV advert.
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