Gen Z marketing scripts TikTok trend – "The best advertising I've ever seen"

Brands, businesses and organisations are going viral on TikTok with a new trend that leans into Gen Z slang.

"I'm Mark ... and I'm Spencer": Latest M&S campaign sparks reactive social media challenge for other brands

The new M&S campaign with Mark Wright and Spencer Matthews has sparked a challenge for other brands to find people who share their names.

Galvanised steel and aura points help Labour cut through in the first TikTok election

If political parties want to cut through on TikTok they need to create entertaining content that taps in to genuine trends and topics.

OpenAI's new text to video generator Sora sparks excitement on social media

There's a big buzz among technology accounts and vloggers on social media following the announcement of AI video software Sora.

TikTok creators find workarounds after Universal pulls music tracks

TikTokers are coming up with creative ways of replacing muted pop songs on their videos after licensing row between TikTok and Universal.

The biggest TikTok trends of 2023

TikTok have released their Year on TikTok 2023 report covering the biggest creators, trends and individual videos over the last year.

Christmas 2023 food and drink trends on TikTok

Food brands have been using Buzz from Shooglebox to track the biggest food and drink trends on TikTok this Christmas.

Tracking the biggest Halloween TikTok trends of 2023

Retailers and other big brands have been using Buzz from Shooglebox to track Halloween trends on TikTok.

“It is about listening” – how brands use TikTok as a billion-person focus group

TikTok is becoming a huge influence on major brands, with savvy businesses increasingly making product and marketing decisions ...

"P for Papas, it's a Papa's Party" pet trend on TikTok

TikTokers are having fun with a "P for Papas, it's a Papa's Party" trend where they hold up their pets to make it look like they're dancing.

Shooglebox blog