TikTokers are celebrating after content creator Romeo Bingham’s catchy idea for a Dr Pepper theme song was picked up by the brand and turned into a primetime TV advert.

TikTok has decided that the one thing the internet needs in 2026 is… thousands of people pretending to be owls!

This simple two-ingredient hack using a tub of Greek yoghurt and biscuits has quickly spread across TikTok and Instagram.

If you want to understand the qualities people are looking for in influencers these days, it's hard to find a better case study than Courtney Cook.

In an ironic twist, one of the biggest trends on TikTok right now is… spending less time on it.

Most of us already carry an extraordinary cultural device in our pocket. Our phones give us access to writing, film, photography, music, long-form conversations, and ideas that could genuinely help us slow down and feel more grounded, if we were more deliberate about how we interacted with them.

Memes and jokey videos about the “gloving community” – devotees of a dance subculture involving gloves with LED lights in the fingertips – have been all over TikTok in the last month or so.

A cat food brand has been quick to post a funny response to a TikTok about a customer who cancelled her subscription and told them it was because her cat had died.

There's a growing community of people who are taking part in the "Food Bank Friday" trend on TikTok to support their local food banks.

A Reddit forum where bald men offer advice and encouragement to men joining their ranks is being hailed as what must be "the most supportive community on the internet" and "the antithesis of toxic masculinity”.