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A Technique for Producing Ideas: by ad man James Webb Young

If you’re using Shooglebox to help you come up with better ideas, you’ll find the perfect user manual in this wonderful little book first...

Lessons from QI: Look beyond the obvious answer for better results

On the Quiz show QI guests who shout out an obvious but incorrect answer will hear the forfeit alarm - a loud klaxon sound with flashing ...

The secret techniques and tools of successful book writers

Writers are always curious to know about other writers’ routines and habits – and the different tools and techniques they use to capture ...

Don't try to be creative – curiosity is a closer friend than creativity

Theatre director Declan Donnellan's book The Actor and the Target is brimful of insightful and practical advice not just for actors and d...

The commonplace book that was legendary in literary London

The publisher John G. Murray – known as Jock – was a renowned wit and raconteur in literary London of the 20th century ... and his common...

Rediscover the joy of slow reading

Is there such a thing as having too many books? Marie Kondo certainly thinks so. The queen of decluttering caused horror among bookophile...

Deepen your knowledge: enjoying the rabbit holes of a bibliography

In an age when it’s all too easy to Google for quick answers, it’s interesting to hear how best-selling authors find their inspiration.

Better group brainstorms: don't look for ideas – look for questions

Have you ever had to sit through one of those group brainstorming meetings where you feel you're losing the will to live? You know the ki...

Zettelkasten: the communication partner who always surprises you

Many writers and researchers have used files of index cards to store snippets of ideas and inspirational quotes or reference material – b...

Tell us a joke – how comedians come up with the perfect one-liner

Why are some people natural comedians who always seem to come up with the perfect joke at the right time – when most of us struggle to re...

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