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The viral Japanese cheesecake hack that's "actually worth the hype"
This simple two-ingredient hack using a tub of Greek yoghurt and biscuits has quickly spread across TikTok and Instagram.


Understanding the viral popularity of FoodToker Courtney Cook – "Authenticity always wins"
If you want to understand the qualities people are looking for in influencers these days, it's hard to find a better case study than Courtney Cook.


Going analogue – the shift towards more offline hobbies in 2026
In an ironic twist, one of the biggest trends on TikTok right now is… spending less time on it.


The joy of slowing down and revisiting your cultural gallery for the soul
Most of us already carry an extraordinary cultural device in our pocket. Our phones give us access to writing, film, photography, music, long-form conversations, and ideas that could genuinely help us slow down and feel more grounded, if we were more deliberate about how we interacted with them.


The passionate gloving community on Reddit TikTokers thought was a joke
Memes and jokey videos about the “gloving community” – devotees of a dance subculture involving gloves with LED lights in the fingertips – have been all over TikTok in the last month or so.


Untamed cat food sends flowers to mum who pretended cat had died
A cat food brand has been quick to post a funny response to a TikTok about a customer who cancelled her subscription and told them it was because her cat had died.


Food Bank Friday on TikTok – "This is the type of influencing we need"
There's a growing community of people who are taking part in the "Food Bank Friday" trend on TikTok to support their local food banks.


"The most supportive community on the internet" – Bald forum on Reddit
A Reddit forum where bald men offer advice and encouragement to men joining their ranks is being hailed as what must be "the most supportive community on the internet" and "the antithesis of toxic masculinity”.


TikTok finds most-wanted Christmas gifts for women and men in 2025
Weighted blankets, Hatch sunrise alarm clocks and Jellycats are high on people's Christmas wishlists this year.


Valentina Pumpin – The dentist being hailed a "marketing genius"
A Chilean dentist is being hailed a "marketing genius" for her funny videos with horrendously bright white false veneers.
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