TikTok finds most-wanted Christmas gifts for women and men in 2025

Posted on 14th November 2025

TikTok has become a go-to source of gift ideas and inspiration, and we've been using Shooglebox AI to find out what TikTokers are saying are the most-wanted Christmas presents for 2025 – revealing that weighted blankets, Hatch sunrise alarm clocks and Jellycats are high on people's wishlists this year.

Hundreds of people have been posting TikToks like the one below asking "Girls what are we putting on our Christmas wishlists this year?" – and they're getting thousands of suggestions in the comments.

Shooglebox AI is optimised to analyse comments on TikToks – turning them into a rich source of current consumer insight. From that we've been able to discover the latest Top Ten Christmas wishlists – from the must-haves girls are recommending to each other to the things for the boys in their life.

Top Ten Christmas gifts for women

1. Jellycats: "Jellycat is the safest buy"

2. Uggs in different colours like pink glitter, sand and dusted cocoa

3. Weighted blankets: "Weighted blankets will change your life!"

4. Pandora jewellery including promise rings and bracelets

5. Perfumes with brands like Victoria's Secret, Yves Saint Laurent, Carolina Herrera and Burberry frequently getting mentioned

6. Hatch alarm clock: "I'm just learning about this Hatch alarm clock and I think I need it in my life asap 😂"

7. Apple products including iPads "so I can be an iPad kid 😭"

8. Digital cameras: "I need one so bad"

9. Dyson Airwrap including the Co-anda2x model

10. Coach bags: "Trust me COACH BAG"

Top Ten Christmas gifts for men

1. Lacoste bracelet: "Everyone bf getting a Lacoste bracelet 😭💔"

2. Lego: "Legos are always a winner"

3. Hoodies including brands like Nike, Trapstar and Blakely

4. Cologne including brands like Dior, YSL and Burberry

5. Nike socks with women joking "they all disappear when I get them"

6. Gift cards for favourite shops or for specific experiences

7. Customised gifts such as personalised bracelets or bottles

8. JBL speaker and headphones as a popular tech gift

9. AirPods: Apple products, particularly AirPods, are popular tech gifts

10. David Yurman bracelet: Another specific brand of bracelet

Using Shooglebox AI to analyse Christmas wishlists

Shooglebox AI is a powerful insights platform for PR, marketing and product teams to tune in to the things different groups of people are getting excited about and telling each other.

ChatGPT, Grok and Gemini have limited or no access to most of the live content and conversations on platforms like TikTok. Shooglebox AI combines APIs to these models with the ability to gather and analyse the textual, visual and audio content on social media posts, including comments.

With hundreds and thousands of comments across all the different TikToks about Christmas wishlists there's too much data for a researcher to quickly process. Here Shooglebox's AI comment exporter quickly downloaded top comments from the biggest TikToks. The ChatGPT-powered assistant was then used to interrogate the data and produce lists of the items getting the most mentions and examples of what people were saying.